Which data collection approach involves presenting questions verbatim and recording responses exactly as written?

Which data collection approach involves presenting questions verbatim and recording responses exactly as written?

• A. In-Depth Interview
• B. Focus Group
• C. Survey Interview
• D. Diary Study

Answer: (C)

The data collection approach that presents questions exactly as written and records responses word-for-word is the survey interview. This method uses a fixed script so every participant hears the same wording in the same order, which keeps responses comparable across people and minimizes interviewer influence. Responses are captured verbatim, preserving the exact wording of the participant’s answers and often enabling easy quantification. In-depth interviews are more flexible and exploratory, focusing on in-depth, often open-ended dialogue; focus groups rely on group discussion and interactions; diary studies involve participants recording events or thoughts over time rather than answering a fixed set of questions.

The data collection approach that presents questions exactly as written and records responses word-for-word is the survey interview. This method uses a fixed script so every participant hears the same wording in the same order, which keeps responses comparable across people and minimizes interviewer influence. Responses are captured verbatim, preserving the exact wording of the participant’s answers and often enabling easy quantification. In-depth interviews are more flexible and exploratory, focusing on in-depth, often open-ended dialogue; focus groups rely on group discussion and interactions; diary studies involve participants recording events or thoughts over time rather than answering a fixed set of questions.